Ole Henrikson
The Brief:
When approached by our long standing client Atone Display Ltd to collaborate on an Ole Henriksen project, launching in the UK exclusively within Boots. We happily excepted the challenge.
Our Input:
As the graphic updates are fitted by the store VM teams, they needed to be user friendly, so we worked with the client to develop tension frame graphics, Duratrans for small light boxes, shelf riser product plates, totems, ticket strips, magnetic side panels and draw front vinyls. The collated graphic packs are distributed four times a year for seasonal and promotional launches, so needed to have a continuity across all fixture types in store.
The Finish:
Looking at sustainable materials was factor due to the graphic changes and is a continual process we work on with our client where possible. The bright punchy graphics compliment the brands identity and the versatility of update able graphics, makes the fixtures a cost effect solution.
Date:
February 4, 2022